Inspirations
O2
In 1986, a group of young designers living and working in Milan were becoming alarmed by some of the processes and materials they worked with. Among them was the Danish architect and designer Niels Peter Flint. "I was working for Ettore Sottsass at the time, the founder of the Memphis design group - a wild, wonderful and unorthodox concern, but not all that environmentally friendly. A product developer was using rainforest timber. I'd heard about the Indians dying in Brazil, and I began to question why we needed this - and also to realise how much power we have as designers. A gang of us, all working for different offices, started meeting and discussing how environmental ideas could be worked into design.
Excerpt from "A blast of fresh air: The History of O2" by Barbara Kieser
From the O2 website http://www.O2.org