Masterclasses
& Seminars 2004

2004 Master Class descriptions

The ICIS Masterclass is based on the model initiated by the classical music master, Yehudi Menuhin where a small group of professionals is being taught by an expert in a particular field.
The concept is unique as the class gathers participants from a variety of professional backgrounds, led by 'masters' who are internationally known experts.
This fosters an interdisciplinary, international atmosphere, where you are encouraged
to think creatively and in new ways.
The ICIS master classes provide participants with the latest theories, methodologies, tools and skills to understand and implement innovative and sustainability parameters in their daily work and business practices. They offer a mix of lectures, discussion and debate, practical work, excursions and group work.
The ICIS model includes both mental, physical and spiritual levels of teaching as we believe that the holistic and multifacetted approach is essential in the context of development at this time of our evolution.

2004 Educational Modules for Young Design Professionals

module 1: Professional development and internationalisation
module 2: The changing role of design
module 3: Personal development
module 4: Networking
module 5: What's next?

ICIS and the association, Danish Designers in Copenhagen, are
running a series of educational modules for young design professionals.
The modules have been developed by ICIS and follow the principles of the ICIS
Master Class modules. The programme runs from April 2004 through January 2005.
More about the programme.

The Goal
The goal is to help young design professionals develop their skills and knowledge to meet the challenges of internationalisation, globalisation and networking as well as the environmental, social and ethical demands of the designer of tomorrow.
The Programme
The programme consists of 5 modules running throughout the year each having a specific theme. The lecturers are experts in the field of design, business, sociology, management training, sustainability including environmental, social and ethical issues, creativity, innovation, personal development and other relevant areas of study.
The Modules
The input will encompass professionals and academics, cutting edge design companies, client companies, management consultants who will look at the current values, philosophies, visions and methodologies of design companies nationally and internationally; the client designer relationship and business cultures. More about the modules.
The Participants
The participants are young design professionals who are either running their own design studios or who are employees in design or advertising companies/departments.

MC401 
Ethnic and Sacred Symbolism and Architecture
19th, 20th, 21st, 22nd August 2004

MC402 
The Eden Project / Grimshaw Architects
12th November 2004

A day about the extraordinary Eden Project in Cornwall, UK, designed by Nicholas Grimshaw and built on the principles of Buckminster Fuller’s geodesic domes.

The brief: create a spectacular theatre in which to tell the story of human dependence on plants.
The team found a disused china clay pit, over 60 metres deep and the size of 35 football pitches, which was sheltered, south-facing and spectacular – ‘an architect would fall over backwards wanting to build something in it,’ said David Kirkland of Nicholas Grimshaw & Partners. Jerry O’Leary, Works Manager, called it the biggest sand pit in the world. The bad news: it was an inverted cone shape with little level ground, unstable, prone to flooding, and contained no soil.
The level of the bottom was raised 17 to 20 m by slicing off the tops of the spoil heaps surrounding the pit. Twelve dumper trucks and eight bulldozers shifted 1.8 million tonnes of dirt in six months. Then, near-disaster: 43 million gallons of water (approx. 163 m litres) rained into the pit in three months. Our engineers came up with the drainage system to end all drainage systems. It can easily handle the 22 litres/sec of water that runs into the pit (that’s 20,000 bathfuls a day).
Dodgy slopes were shaved back to a safe angle and terraces chopped out. Two thousand rock anchors, some up to 11 m long, were driven into the pit sides to stabilize them, and a ‘soup’ of plant seed and plant food sprayed on the slopes to knit the surface together (quoted from their website www.grimshaw-architects.com).

Cost: 1.250 dkr/Euro 175 plus VAT (incl. lunch)
(funded by Margot & Thorvald Dreyers Fond)

MC403 
Environmental Planning: theory and practice
13th,14th,15th September 2004

The master class will explore the initiatives taken by architects and planners in Denmark and Sweden to create synergy between environmental architecture and planning.
The class will include both lectures, discussion, dialogue, groupwork mixed with excursions to demonstrate cases and places where the strategies have been implemented and are currently practiced.
The class will cover the following topics: Terminology, strategies, methods, Scandinavian cases, new visions, state of the art in Denmark/Scandinavia/Europe.
The cases and excursions will include Ørestaden, Copenhagen; BOo1, Malmö (Sweden), and other locations in the Oresund region.

MC 403 is cancelled

MC404 
Working with Sustainable Architecture
11th,12th,13th October 2004

Architects in Denmark have for many years been researching and working with sustainability issues both with regard to the designing as well as the planning aspects of the building industry.
This master class represents a unique opportunity for architects and planners interested in integrating sustainability into their design and planning practices.
Last September ICIS ran a Master Class about sustainable architecture where several cases and examples were shown and a number of principles for sustainable architecture were discussed.
This Master class can be seen as an extension of that module as it will discuss and communicate facts and knowhow, present tools and how-to methods for the architect involved in development of the environmental aspects of building design and planning.
Guidelines for selection of environmentally friendly materials will be given as well as an introduction to lifecycle analysis models. We will take a more detailed look at the BEAT programme, which is a softwareprogramme intended to give the planner an overview of the environmental outcomes based on a series of of designrelated decisions. Finally, a number of possible alternative energysupplies will be discussed.
Architects and researchers from Scandinavia will lecture and present cases.

Cost: 5.550 dkr/Euro 750 plus VAT for lectures, food and accommodation.

MC 404 is cancelled

MC405 
Future Systems - Jan Kaplicki, UK
‘inspired by both nature and technologies transferred from other industries’
4th November 2004

Future Systems is an architectural and design practice producing highly original work. The designs are not only architecturally innovative and visually striking, but are also pieces of highly functional equipment - inspired by both nature and technologies transferred from other industries.
The practice is recognised world-wide for consistently challenging traditional pre-conceptions of space and demonstrating environmental concern and efficiency, without the need to compromise on contemporary form. Research is a vital ingredient for the practice and a balance between experimental and real projects is kept in order to remain at the cutting-edge of the field.
Delivering design excellence, whatever the budget, is matched by the emphasis placed on the development of a close working relationship between Client, Architect and Engineers, to achieve the highest levels of functionality. Future Systems take a proactive role in leading the design team. All activities and costs are monitored throughout the tightly controlled construction process enabling completion date objectives and budgets to be kept under control. The management of projects is considered as important as the creative process and it is this commitment that gives Future Systems the confidence to pursue innovation both in design and procurement strategies. (quoted from their website www.future-systems.com)

Cost: 5.550 dkr/Euro 750 plus VAT (incl. lunch)

MC406 
Bioclimatic Skyscrapers
Architect and Professor Ken Yeang, Malaysia
5th, 6th November 2004

A master class with Ken Yeang, architect and pioneer in development of cities, skyscrapers, and sustainability.
Over half the population of the world lives in cities, and this tendency is increasing. Approximately 60 million people are becoming city dwellers each day.
How can cities accommodate this mass of humanity without causing extreme social and environmental damage?
The master class looks at how the present design and planning of the city relate to the challenges of this time: sustainability, globalisation, welfare, consumerism, information technology.

Cost: 5.550 dkr/Euro 750 plus VAT for lectures, food and accommodation.

MC 406 is cancelled

MC407 
Richard Rogers Partnership
18th November 2004

RRP has a long-standing concern with environmental performance, reflecting the personal interests of the directors. The practice sees issues of energy use and environmental impact as a critical part of the building and urban design process. Specialist analysis and research inform design and encourage innovation in environmental systems and technologies. Richard Rogers Partnership has pioneered the development of ‘intelligent' buildings that can contribute substantially (up to 75%) to reducing the running and maintenance cost during the life cycle of a building.

Sustainable buildings that can reduce energy consumption without significantly reducing comfort levels have become a major priority for the architectural profession. This new generation of "intelligent" buildings is not totally dependent on sophisticated equipment and high technology but relies equally on conventional forms of passive environmental design (natural control of heat gain and loss through orientation, building form, thermal mass, etc.) and on new materials and systems (photo voltaic cells, responsive cladding skins, translucent insulating panels, stack effect etc.) borrowed from other industries, including developments in fluid mechanics and energy performance for cars and aeroplanes.
Many of the Richard Rogers Partnership's current design solutions seek an equally balanced solution to the environmental problem.
The practice avoids involvement with projects related to nuclear or other environmentally harmful industries. Wherever possible, projects are developed along environmental principles to produce low energy buildings and regulate harmful emission. RRP has been awarded EU and Government grants for research into energy regulation in design. The Practice consciously avoids using polluting and ecologically dubious materials and processes and employs a full recycling system within its office.
(The above text is quoted from www.richardrogers.ac.uk)

Cost: 5.550 dkr/Euro 750 plus VAT for lectures, food and accommodation.

MC408 
A Mini-Retreat/Mary Aver, UK
Intuition, Sustainability and Spirituality
26th, 27th, 28th, 29th November 2004
October 12-19

This mini-retreat will examine the spiritual dimension of sustainability and show how to integrate this into personal leadership and business practice. The premise is that our daily work is no longer separate from our inner lives – and equally that sustainability encompasses the inner level as well as the outer.
The module will explore the spiritual dimension in our work. As we spend a large portion of our lives at work, this time needs to be spiritually, as well as materially, rewarding.
Some of the questions which will be addressed in this context will be: How to be human and still fulfill what the job requires? How to be human and still be the boss?
We will work with intuition and experience its value in creativity and problemsolving,
The module will teach meditation, accessing intuition, and how to use stress to your advantage. There will be an opportunity for visioning, dialogue and quiet time to check out your own values and how to model them in the work place.

Lecturer
Mary Aver MsC, UK. Consultant and advisor in intuition and spiritual practices for business and financial developers. Works also as a psychotherapist and healer. Lecturer at The Cranfield School of Management.

Cost: 5.550 dkr/Euro 750 plus VAT for lectures, food and accommodation.

The Young Design Professionals Modules 2004:

Module 1 
31st March to 4th April 2004
Professional development and internationalisation

The module focuses on two aspects of the design profession: the successful design company: the philosophies, the values, the goals, the success criteria. The other aspect deals with the clientbase, the companies: their culture, their values and their relationship with the designprofession nationally and internationally
Lectures:
3Deluxe, Germany
DesignIt, DK
FROG, Germany
Kontrapunkt, DK
Pentagram, UK
Coloplast, DK
Sappi, Belgium
Øresund Design, DK
Peter Koppel, DK

Module 2 
23th to 27th June 2004
The changing role of design

Design is a problemsolving process. The module deals with the bigger picture:
The state of the world. The environmental, social and ethical problems facing our societies today and the role design could play in solving problems related to these issues.
Presentations by delegates.

Lectures:
Professor Tim O’Riordan, Environmental Science, University of East Anglia, UK
Associate Professor Mette Morsing, Cph Business School, DK
Designer Terry Irwin, US
Designer/Professor Ken Garland, UK
Designer/Consultant David Berman, Canada
Director Karen Blincoe, ICIS, DK

Module 3 
1st to 4th August 2004
Personal development

As the opportunities and possibilities for designers change and new challenges for the profession appear the focus on personal development of identity and leadership qualities follows in the wake. Module 3 will focus on refining professional and personal identity and developing leadership abilities.
Examining societal trends, Shakespear’s play King Henry the 5th as well as introduction to NLP and coaching methods will be elements of the module,
which will consist of both lectures and workshoplike sessions.

Lectures and workshops:
Olivier Mythodrama, London
Assisco Management, DK
Emilie van Hauen, Sociologist, DK

Module 4 
1st to 5th October 2004
Networking

Networking is an important element of the design profession in order to be up-to-date with the constant change happening in the world today, to be informed regarding professional matters as well as being part of a larger national and international network of likeminded professionals. Networking takes many forms. Designers can belong to associations, clubs, national and international listservs, a.m.o.
This module will also focus on teamworking: how to be an individual and be part of or work in a group. How to further and get the greatest benefit for the group.
Presentations by delegates.

Lectures:
The association Danish Designers
The Danish Design Centre
Øresund Design
The International Design Alliance
Alliance Graphique Internationale
IDEO
Index 2005
Era 2005
O2 International

Module 5 
6th-10th January 2005
What’s next: future plans, summary, evaluation

This final module will focus on the future plans of the participants.
Where are they now? What needs to be in place for them to be where
they want to be. Evaluation of business plans. Setting up of support systems
and networks.
Presentations by delegates.
Evaluation by mentors.

Please note that the ICIS Master Class Programme may be updated or changed from time to time due to cancellations or other unforeseen circumstances.

For participation and further information - please contact:

Helle Kongsted, ICIS Center, Hornbækgårdsvej 2
3100 Hornbæk, Denmark
Tel: 0045 49 70 43 64
Fax: 0045 49 70 43 73

Email: center@iciscenter.org